Make your mark on music

Are you a marketer who lives for Hip Hop? Moonlight as a DJ or Producer? Just have a passion for all things music? Here’s a chance to shape a brand that touches the lives of over 4 million DJs worldwide, from right here in little old Aotearoa New Zealand.

Serato is the one of the biggest DJ and production tech brand in existence, pumping out beats in every single country across the globe with internet access. We are the power behind legends like Fat Boy Slim, A-Trak, Jazzy Jeff, Will Smith, Flying Lotus, Timbaland, Disclosure, DJ Snake, Hector Delgado, Kendrick’s own producer DJ Dahi and literally millions more. We’re even used by some of the biggest TV and Movie studios. What you’ve just found is your chance to influence their world in a way no one else could even dream of.

Become Serato’s Chief Brand Officer.


About the Role

The Chief Brand Officer is a key member of the Serato Leadership Team and responsible for setting the creative direction for the brand while executing the brand expression globally.

The Chief Brand Officer is responsible for Serato’s Brand Experience. You’ll set the tone of everything the community sees of Serato, as well as guiding the atmosphere and culture of the company. Everything everyone sees, hears, and feels will be led by you.

What You'll Do

  • Set the marketing strategies and brand positioning in a highly competitive environment.
  • Craft messaging and positioning in the market; competitive and market analysis
  • Jointly define and constantly refine Serato’s Brand Strategy, Purpose and Essence
  • Advocate for, and coach Serato’s employees to embody the brand
  • Execute Brand Strategy, ensuring our best possible customer outcomes
  • Work with our teams to create business outcomes in a style that reflects Serato’s Brand Essence
  • Manage Marketing, Creative and Artist Relations teams
  • Participate as a member of Serato’s Executive Management team

Who You Are

  • Have a proven history of delivering a world-dominating lifestyle brand
  • Experience in the recorded or live music industry
  • A lover and ravenous consumer of music, with an envious encyclopedic knowledge of US Hip-Hop/R&B/Pop, Lifestyle, Brand & Culture
  • Strong EQ; heavy collaborator, low on ego, can partner with all levels to mobilise cross-functional work and deliver with speed.
  • Substantial experience in all areas of marketing including digital product marketing, social media, loyalty & payment, marketing sciences & analytics, media relations, brand & communications, events and partnerships
  • A known innovative brand builder and has led and inspired teams and customers through transformation.
  • Unshakable understanding of internet technology, media and trends
  • Solid understanding of media production, copyright and intellectual property
  • Senior Management experience
  • Reliable understanding of User Experience and Design Methodologies

Serato is a homegrown New Zealand company that is successful in the global market. We are growing in size but have managed to maintain our non-corporate, music-loving culture. We aim to find people who want to work within a culture that is passionate about music.

If you love technology and music and want to work at a company with a great culture, this could be the role for you.